Share spotify playlist5/11/2023 ![]() The biggest are often music bloggers, influencers, DJs, and artists, and can be highly effective for music promotion. ![]() And many restaurants, bars, and other public venues use them to tailor music for different times of day.Īs a musician or label, a Spotify shared playlist is an important way to promote your music and build a musical connection with fans, and many user playlists have large followings. They’re often created around a theme or event: ‘The Best workout playlist on Spotify’ ‘Essential songs to cook pasta by’ ‘The blancmange-themed collaborative playlist Spotify doesn’t want you to know about’ – anything. You can give them a name, a description, and artwork, and they can either be public or private (for those more questionable selections). These are personalized playlists created by unofficial curators (you, fans, music bloggers etc.) and, like Editorial playlists, represent around one third of all Spotify listening hours. We can’t say which are the feeders (it’s a Spotify secret), but we have seen many iMusician musicians work their way up from regional to global playlists. In fact, Spotify has feeder playlists that help artists grow from niche to global. ![]() Musicians of all levels can get on playlists. But don’t think that only mainstream acts get featured on these playlists. Getting featured on one of the best Spotify playlists is the jackpot of music marketing, helping you to reach more fans and get more revenue (more on this later). Here are all the official playlists created by the editorial team of Spotify. Unsurprisingly, these have the most followers: 19 of the top 20 playlists in 2020 were created by Spotify playlist editors, totalling nearly 161.5 million followers (the only exception was the automatically-generated Global Top 50). They are typically grouped together via genre, for example, Today’s Top Hits or Rap Caviar (26m+ and 13m+ followers, respectively) – or by context, like Songs to Sing in the Car (9m+). ![]() Spotify Editorial playlists are curated by the Spotify editorial team and constitute around one third of all Spotify listening time.
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